Bill Godshall - Thursday, 2015-03-26
CDC is holding a press conference at 12:35 today to unveil new TV ad(s) that falsely insinuate(s) vaping causes disease(s).
It appears to also be on a webinar.
- CDC's media advisory (announcing today's press conference),
- my 4/10/2014 ECF posting predicting this would occur when CDC began soliciting sick vapers for ads,
- Tripp Mickle's article in today's Wall St. Journal (which will increase attention on CDC press conference).
For Immediate Release
Tuesday, March 24, 2015
Contact: CDC Media Relations
CDC launches powerful new ads in "Tips From Former Smokers" campaign
WHAT: CDC will host a media briefing to reveal its next installment of the successful Tips From Former Smokers campaign, featuring former smokers who suffer from smoking-related illnesses, including vision loss and colorectal cancer. Ads also highlight the benefits of quitting for loved ones and the importance of quitting cigarettes completely, not just cutting down. The Tips national tobacco education campaign first launched in March 2012 and has since helped prompt millions of smokers to try to quit.
WHO: CDC Director Tom Frieden, M.D., M.P.H.
Tim McAfee, M.D., M.P.H., senior medical officer, CDC's Office on Smoking and Health
Tips From Former Smokers campaign ad participants
WHEN: Thursday, March 26, 2015, at 12:35 p.m. (ET)
Content embargoed until 12:01 a.m. ET, March 26, 2015
WHERE: Centers for Disease Control and Prevention
Tom Harkin Global Communications Center (Building 19), Press Room
1600 Clifton Road NE
Atlanta, GA 30329
For directions to CDC, please visit:
Date: Thursday, March 26, 2015
Time: 11:45-2:15 EST (10:45-1:15 PM) CT:
Video Format: 720p
Satellite: (KU-Band digital) Galaxy 17: Trans: 13: slot A
Badwidth: 9 MHz
DL Freq: 11946.5 Horizontal
Satellite feed service is provided by CDC and free for media use. For satellite feed questions, please contact EDMI at 678-421-6604.
Windows Media Connection:
For technical support on the webcast, please call 404-639-3737.
PASSCODE: CDC Media
Please dial in 10 to 15 minutes before the start of the press conference. If you would like to ask a question during the call, press *1 on your touchtone phone. Press *2 to withdraw your question. You may queue up at any time. You will hear a tone to indicate your question is pending.
A transcript of this media availability will be available following the briefing at CDC's web site:
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"I can already see a future TV ad sponsored by CDC (and paid for by US taxpayers) featuring someone who used e-cigs (while still smoking) and who was later diagnosed with a disease to falsely insinuate that vaping caused the disease." Bill Godshall 4/10/14
The Wall Street Journal
U.S. Ad Campaign to Challenge Value of E-Cigarettes in Quitting Smoking
Officials say they are taking aim at vaping because the majority of users aren't giving up smoking
Updated March 26, 2015 12:16 a.m. ET
The U.S. government for the first time is taking aim at electronic cigarettes in an advertising campaign, challenging their use as a tool to quit smoking.
Print and radio ads starting Monday target e-cigarette users who continue to smoke traditional cigarettes. They depict an e-cigarette user named Kristy alongside a caption that reads: "I started using e-cigarettes but kept smoking. Right up until my lung collapsed."
The ads are part of the "Tips From Former Smokers" campaign launched in 2012 by the Centers for Disease Control and Prevention to highlight the dangers of tobacco. Other ads in this year's $50 million, 20-week campaign, which includes television spots, continue to focus on traditional cigarettes.
The antismoking campaign has been expanded to include e-cigarettes because the majority of users aren't giving up smoking, said Tim McAfee, senior medical officer at the CDC's Office on Smoking and Health. "Our core message is cutting down is not sufficient," he added.
The CDC pointed to a 2014 study in peer-reviewed Nicotine & Tobacco Research estimating that three of four people who use e-cigarettes continue to smoke traditional cigarettes. E-cigarettes are battery-powered devices that heat nicotine-laced liquid into vapor.
California's state government launched a more direct, $7 million media campaign against e-cigarettes last Friday. The TV, digital and outdoor ads deride e-cigarettes as "brought to you by the people who brought you lung cancer", and come two months after state health officials declared e-cigarettes a health risk.
E-cigarette backers dismissed efforts to malign 'vaping', saying the ads will discourage people from giving up smoking or encourage them to do their own research into e-cigarettes.
"The anti-side has been spewing crap like this constantly, but we continue to grow," said Jason Healy, president and founder of Blu, a large e-cigarette brand owned by Lorillard Inc., maker of Newport smokes. "People know the truth about e-cigarettes," he added.
The ad campaigns are the latest in a series of hurdles for the largely unregulated and fast-growing e-cigarette industry. E-cigarettes, which first hit the market about eight years ago, have swelled into a $2.5 billion industry at retail in the U.S. and are projected to surpass $3.5 billion this year, according to Wells Fargo.
Last April, the Food and Drug Administration issued preliminary rules that would prohibit sales to minors and require e-cigarette makers to submit products for approval. It expects to publish a final rule in June. States have proposed more than 60 bills this year aimed at reining in the industry.
E-cigarettes are widely viewed as far less harmful than traditional cigarettes, which release more than 60 carcinogens through combustion. But many questions remain about the long-term health impact of e-cigarettes, and recent studies found the devices can release the carcinogen formaldehyde.
Their effectiveness as a smoking cessation tool is also debated. A 2013 study in the Lancet, a peer-reviewed medical journal, determined e-cigarettes were "modestly effective at helping smokers quit" in the same way as nicotine patches.
Dr. McAfee at the CDC said that if e-cigarette makers want to promote their products as smoking-cessation tools, they should apply to be classified as nicotine-replacement-therapy devices like patches, gums and lozenges. Such a classification typically requires years of clinical trials.
"There are hundreds of manufacturers and not a single one has chosen to go down this pathway," said Dr. McAfee.
- Bill Godshall
Update - CDC Propaganda - 2015-03-26